There’s a proverbial tale about four blindfolded humans feeling an elephant. One of them, feeling the tail, states that it is a snake. The second one, with his hand on the animal’s back, states that it is a wall. The third one, feeling the elephant’s leg, states that it is a tree trunk and so on. The moral is that all of these people, by focusing on a single aspect of the animal, are missing the holistic picture and not realizing they are all touching an elephant.
We are starting the year 2019 full throttle, analyzing corporate innovation from various angles so that you are able to see the elephant and not lose yourself in just one of its aspects. Each aspect, like the freedom to create, the ability to be agile, leadership and daring, thriving communities is important in itself. However, overly focusing on one aspect while neglecting others is a recipe for failure, as my partners and I have seen over and over again in leading corporations around the globe. The numerous articles in this issue aim to give you a holistic view of the many aspects of corporate innovation - a multifaceted discipline.
This year’s Roadtrip TLV innovation conference is a celebration of the ever developing discipline of innovation management. The tremendous interest it generated attests to the growing hunger for knowledge and tools around this profession, which we see developing in front of us. Just like forty years ago when there were no clear guidelines to marketing management and today you can study it as a profession, so we believe will be the case for innovation management in the coming years around the world. We hope to contribute our part through this special edition which contains interviews with many of the speakers from this year’s conference.
Let’s change the corporate world one innovation venture at a time!
Chief Editor & Chief Product Officer at Duco